Imperial Holdings Targets Naive Consumers with TV Ads Advertising Obsolete Rates
Boca Raton-based structured settlement purchasing company Imperial Holdings, LLC has stooped even lower in its desperate attempt to hang on to its antique business model of charging exorbitant rates to its customers. The company is attempting to raise $287 Million in stock based on estimates made mostly prior to the current financial crisis.
While others in the structured settlement factoring industry have lowered their rates to adjust to today’s market, Imperial disclosed in its August 2010 SEC filing it regularly charges its customers interest rates of 17% per year. But a company spokesperson admitted under testimony the company’s interest rates were actually even higher, on average 18-20% on cash payments for structured settlements.
In the same testimony, Imperial’s spokesperson stated the company acquires most of its customers through extensive television and cable advertising. Research in the structured settlement factoring industry has shown that customers acquired through television are less likely to be informed of current industry rates, and are subsequently overcharged the most.
Imperial, formerly known as Washington Square Financial, LLc, has been filing lawsuits against competitors who offer lower rates to Imperial customers for their structured settlements. But they suffered a setback after the New York Supreme Court in a suit against RSL Funding ruled Imperial’s rates were “…neither fair nor reasonable taking into account the actual amount [the customer] would be receiving.”
The $287.5M Initial Public Offering was announced after because the structured settlement company was in need of capital. The company stated in its filing that “at certain points, we were unable to get any debt financing”. That alone should worry investors, but the company’s inflated value, based on interest rates from 2008 and 2009, should make attracting backers difficult.
For further background on Imperial, RSL Funding and the structured settlement factoring industry, read this press release put out by the Structured Settlement Institute (SSI).